All Posts

For nearly a decade, Run. Hide. Fight.  has been considered the gold standard for civilian self-protection in the German-speaking market. With hundreds of 5-star ratings and a proven track record, it has helped countless people shift their mindset from "helpless" to "prepared." But violence speaks a universal language. And so should the solution. I am proud to announce that the Official English Edition  is finally ready for deployment. Not Just a Translation. An Upgrade. Thi

In the world of “self-defense” & “combatives” we always see two extremes; On the one hand, there is the claim: “With our technology, an armed attacker is no problem.” … this statement is dangerous – and in many cases life-threatening nonsense! On the other hand, there is the counterargument: “That can’t possibly work – anyone who trains for something like that is wasting their time.” This attitude also falls short and ignores the simple truth that sometimes the only choice is

“Train as you fight” and “realistic, warlike training” are two of my favorite examples of maxims that are misunderstood 95% of the time...